Register now to join us and learn all about what AI is doing with video as we welcome special guest Edwin Rogers from InstantEdit.com as he shares

AI Marketing & The Video First Demand Generation System

Discover how AI is transforming the way businesses attract, nurture, and convert leads. In this engaging session, I’ll unveil my Video First Online Demand Generation System—a streamlined approach that turns simple video content into a 24/7 lead generation machine. Attendees will learn how to:

- Leverage AI tools to automate marketing efforts

- Create videos that capture attention and drive action

- Turn a website into a smart, revenue-generating asset

Whether you’re a professional speaker or an entrepreneur, you’ll walk away with actionable strategies to elevate your online presence and generate demand effortlessly.

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More about Edwin:

Edwin Rogers is the founder of InstantEdit.com, a web design and AI marketing agency that helps businesses transform their websites into automated sales machines. With over 20 years of experience, Edwin has built award-winning websites and marketing campaigns for brands like Sony Music, MTV, Major League Soccer, and Oxford University Press.

Today, he empowers entrepreneurs to harness AI and video to attract clients and scale with ease. As the creator of the Video First Online Demand Generation System, Edwin combines cutting-edge automation with strategic content to help businesses grow smarter, not harder.

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Learn this and more as you connect with your community!

Guests are welcome, though please RSVP so we have appropriate dining spaces for them!

Questions, contact info@nsahawaii.org!

NSA Hawaii Chapter Meeting

Transcript

https://otter.ai/u/Rs4SEtU47jY1O2Gb_wpu3pMsXD8?view=summary

The NSA Hawaii Chapter Meeting focused on leveraging technology for personal branding and business growth. Speaker 1 shared insights on website redesign, emphasizing the integration of video and social media to enhance messaging. Participants discussed their experiences with social media platforms like Instagram, YouTube, and TikTok, highlighting the importance of engaging content. The conversation also covered the use of AI for lead generation and content creation, with tools like Cap Cut and TikTok for professional video editing. Additionally, the discussion touched on the challenges of managing multiple social media accounts and the benefits of focusing on platforms that align with business goals.

Action Items

• [ ] Explore using a smartphone and simple tools like gimbals and microphones to create video content.
• [ ] Tailor content for different social media platforms based on their unique characteristics.
• [ ] Investigate AI-powered tools and video editing apps to help with lead generation and content creation.
• [ ] Follow up with the speaker to discuss business and social media strategies further.

Outline

Website and Video Industry Experience

• Speaker 1 shares their extensive experience in building websites, mentioning their work with Liberty Travel, KITV, NBC News, and MTV Networks.
• Emphasizes the importance of personal branding and how technology can facilitate this for businesses.
• Asks the audience to raise their hands if they own a business or are entrepreneurs, highlighting the significance of having a public website.
• Discusses the integration of video and social media to enhance personal branding and business messaging.

Social Media Engagement and Personal Branding

• Speaker 2 talks about their experience with social media, particularly posting videos of their performances and engaging with people as a character named Rosie.
• Emphasizes the importance of sharing content across different platforms like Instagram, YouTube, and TikTok.
• Speaker 1 advises focusing on the social media channel one enjoys the most, sharing their own experience with LinkedIn.
• Discusses the evolving web industry and the need for businesses to stand out in the sea of online content.

Lead Generation and AI Integration

• Speaker 1 explains the importance of having a comprehensive website with more than just a few pages to attract and convert customers.
• Introduces the concept of using AI to capture leads intelligently, such as through AI bots that answer questions about the brand.
• Asks the audience about their challenges with lead generation and how they can improve their websites.
• Speaker 3 mentions their struggle with too much content and their excitement about incorporating engaging videos to attract more viewers.

Content Creation Tools and Techniques

• Speaker 1 shares their favorite tool for content creation, which allows them to use one phone as a camera and another for shooting.
• Recommends shooting vertical videos for platforms like TikTok and Instagram, and 16:9 videos for YouTube for a more cinematic look.
• Discusses the importance of using a gimbal for stabilized shots and adding a lavalier mic for better audio quality.
• Introduces the concept of A and B roll footage, explaining the difference between talking head shots and additional footage.

Social Media Strategy and Personal Branding

• Jamie Champagne discusses the importance of focusing on social media platforms that align with one's business goals.
• Shares their experience with using TikTok for business and the positive feedback they received.
• Talks about using AI to edit videos and create professional-looking content quickly.
• Mentions the use of apps like Cap Cut for video editing and its popularity among content creators.

Social Media for Business and Marketing

• Jamie Champagne and other participants discuss the role of social media in business marketing and personal branding.
• Talk about the importance of having a clear business model and how social media can support it.
• Discuss the challenges of managing multiple social media accounts and the need for a strategic approach.
• Share tips on how to create engaging content that resonates with the target audience.

AI and Video Editing Tools

• Jamie Champagne and other participants discuss the use of AI for video editing and content creation.
• Talk about the benefits of using tools like Cap Cut for creating professional-looking videos.
• Discuss the importance of having a clear content strategy and how AI can help streamline the process.
• Share insights on how to use AI to enhance the quality of videos and make them more engaging.

Personal Branding and Social Media Strategy

• Jamie Champagne and other participants discuss the importance of personal branding and how social media can support it.
• Talk about the challenges of maintaining a consistent brand image across different platforms.
• Discuss the role of social media in building trust and credibility with the target audience.
• Share tips on how to create content that aligns with one's personal brand and business goals.

Networking and Business Collaboration

• Jamie Champagne and other participants discuss the importance of networking and collaboration in the industry.
• Talk about the benefits of connecting with other professionals and learning from their experiences.
• Discuss the challenges of working remotely and the need for effective communication and collaboration tools.
• Share insights on how to build strong professional relationships and support each other's business goals.

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